Blo Blow Dry Bar recently launched exciting news as they unveiled their partnership with award-winning actress, Gwyneth Paltrow, and celebrity hairstylist, David Babaii—both of whom are perfect fits for the company, shares Ari Yakobson, CEO of Blo Blow Dry Bar.
As one of the world’s most recognized actresses, Gwyneth’s keen business instinct for the latest and hottest trends, and her emphasis on high quality customer experience, makes for an ideal collaboration.
On the other hand, David Babaii aka “The King of Curls,” as nicknamed by Vogue Magazine, has a roster of A-list clients all over the globe and is known for creating some of the best red carpet styles and breathtaking magazine covers. His vast experience and unique techniques will be incorporated across the Blo system.The power combination is one to watch out for, as it offers a tremendous benefit for Blo’s current and future Franchise Partners. With Gwyneth and David’s input in Blo’s creative direction, growth plan, and brand strategy, the company looks forward to spreading red carpet glamour to women around the world with quick, convenient, and affordable blo outs.
Blo has definitely reinvented hair care as the first salon to boast a no cuts, no color concept and instead, focuses on styling. It has grown to become the largest Blow Dry Bar in the world, with locations in the United States, Canada, Asia, and Europe.
In the Philippines, they currently have four branches: Powerplant Mall, Serendra, SM Megamall, and SM Mall of Asia. Their goal is to provide more women with quick catwalk quality hair.
I can’t reiterate enough that Blo is my go-to place when it comes to styling my hair for events and parties—from the Preview Best Dressed Ball to my birthday. I love what they can do with my tresses without having to cut or color them! So the next time you need to have your hair styled, I really recommend booking a Blo!
