When it comes to your company’s marketing success, keeping a finger on the pulse of the current trends is incredibly important to staying ahead of the competition. The stakes are even higher when you’ve expanded your business on a global scale, so get aligned with the most up-to-date marketing strategies you can create by doing a little research.
Here are the biggest global marketing trends you can expect in 2024.AI Is Here to Stay
The use of artificial intelligence was a significant trend in global marketing in 2023. Judging by how popular it continues to be, this trend will only accelerate in 2024. If your brand isn’t already integrating AI into your global marketing, now is the time.
AI has already boosted the levels of efficiency and creativity for the average brand’s marketing campaign. On the efficiency side of things, AI tools can save companies hours of work. It’s proven to be an excellent tool for interacting with consumers. An AI-powered chatbot helps improve customer satisfaction, making them more likely to return to your brand’s website.
To stay ahead, continue exploring AI’s potential. Many global brand marketers are excited by the possibilities of AI and will continue to experiment with this technology for the foreseeable future.
If you need more proof that AI is the biggest trend of 2023 and 2024, read the McKinsey Global Survey. Global brands commonly use AI to produce personalized content for consumers. This brings us to the next trend to watch out for in 2024.
Hyper-Personalization
Utilizing algorithms and personalization have been trends in digital marketing for a while now, but while previous personalization was built on past data, technological advances have boosted things. Thanks to AI and real-time data, personalized content is delivered faster and is much more relevant.
This level of personalization is very enticing to customers, leading to returning business and positive word-of-mouth marketing. That helps a brand build successful, long-lasting relationships with its consumer base. That’s a success that goes beyond any trend!
Content Automation
Content automation involves using technology to streamline the distribution and creation of digital content, everything from blog articles to marketing emails to videos. It’s great for businesses because it saves time and work, but it also helps ensure brand consistency across multiple channels and a way to connect to consumers where they are at.
The ability to adapt to changing consumer behaviors and preferences based on real-time data makes content automation a valuable tool for keeping up with global marketing trends. It can provide a great return on investment, making it a global marketing trend worth investing in.
Augmented Reality Global Marketing
Virtual and augmented reality is another flashy technological element brands should start integrating into their global marketing strategies in 2024. This technology wonderfully bridges the gap between online shopping and the real world.
Yes, it’s true, VR isn’t just for gaming. This technology is an excellent tool for visualization. Customers can get an inside look at your company’s products and preview how they will fit into their daily lives. For instance, brands like Home Depot have tools that let customers see how the products they’re considering purchasing will look in their homes.
As with AI, the possibilities of VR/AR are extremely exciting for brands across the globe. That’s why its use in global marketing is expected to grow this year.
Keep Creating Video Marketing Content
You’ve likely already incorporated video content into your global marketing strategy. Like AI, video is a marketing trend that will only grow in 2024. But you can step it up this year.
Make sure the emphasis is on short-form videos. TikTok remains an incredibly impactful social media app for brands. You’re missing out big time if it’s not a significant part of your marketing strategy. Other social media apps have also incorporated shorter video content to follow suit. These include Instagram Reels and YouTube Shorts.
Another predicted significant trend in video marketing is livestreams. This video content allows brands to interact with their customers in real-time. There are different possibilities where livestreams can be best. For instance, you can set up a livestream to launch a new product, encouraging consumers to tune in so they can be the first to know. Their real-time reactions can help you gauge how successful the new product might be.
User-Generated Content
This 2024 trend is catching on as an effective way to reach the Gen Z target customer base. The younger generation loves to make their voices heard, and this strategy encourages them to do just that.
In addition to building connections with existing customers, UGC (user-generated content) helps reach new ones. Many individuals are more inclined to purchase from a brand if they see positive reviews from actual people instead of just a brand slogan. It also makes the brand appear more trustworthy.
UGC also includes incentives from brands, such as reward points and specialized discounts. This type of global marketing helps lead to repeat business and positive word of mouth.
Emphasize Sustainability
These days, consumers value companies that aim to make a larger difference. One thing that gets positive attention is if a brand has a commitment to sustainability. Highlighting sustainable efforts in your marketing materials will set you ahead of brands that don’t provide that information, especially if your brand has an innovative approach to sustainability.
In addition to sustainability, brands should highlight their ethical practices and contributions to social justice solutions. For instance, emphasize your brand’s efforts toward inclusion and lifting diverse voices. Consumers will be more drawn to companies that reflect their values. Especially if, by choosing your brand, they feel they are making a positive difference.
How To Most Effectively Incorporate These 2024 Global Marketing Trends
Work with a reputable agency that stays ahead of the latest trends, like InnoVision Global Marketing. Experienced agencies track trends for clients so you can be the first to know the latest ones. The right agency will tailor your content to reflect trends while maintaining your strong brand identity.
By staying ahead of the trends and creating the perfect strategy, get ready for 2024 to be your brand’s most successful year of global marketing yet!