Love, Bonito, the leading brand in Southeast Asian womenswear, is revolutionizing the fashion landscape for Asian women through a fresh brand identity and a revamped approach to its collections. This transformation underscores the brand’s unwavering dedication to its long-term vision of becoming the ultimate destination for Asian women.
Spearheading this initiative is a formidable lineup of Asian and Asian-American women. They are chosen for their unique stories and perspectives that defy conventional stereotypes. And it truly showcases a powerhouse representation and assortment.A Representation of Diverse Asian Heritage
Rachel Lim, Co-founder of Love, Bonito, shares, “This milestone is a heartfelt homage to our Asian women community. Through our rebranding, we celebrate our diverse Asian heritage and challenge preconceived notions about Asian women. This evolution extends to our clothing designs, where we prioritize not only perfecting the fit for Asian bodies but also ensuring each piece is meticulously crafted for functionality, confidence, and versatility. From everyday errands to professional meetings and special occasions, our designs empower women to embrace every facet of their lives with elegance and flair.”
A Representation of Real Women
More than just ready-to-wear, Love, Bonito takes pride in crafting apparel tailored to the real lives of women. With thoughtful cuts, flattering colors, and fits tested by everyday women, the brand ensures it’s ready for both major milestones and everyday moments. To streamline its offerings, Love, Bonito has utilized over a decade’s worth of data on Asian women customers. They coupled this with machine learning and artificial intelligence to introduce best-selling styles in three main lines. The Signatures, Staples, and capsule collections. This significant overhaul will provide attire for various occasions while reducing the total number of styles produced by 60%.
The Signatures Line
First is the Signatures line, rooted in timeless elegance. It offers sophisticated modern looks suitable for seamless transitions from feminine attire to power suiting, all at accessible price points. The initial launch on March 11th will feature 30 meticulously crafted pieces. These are designed in crease-resistant fabrics and flattering hues, catering to work, leisure, and formal events. Beyond designing clothes for real women, Love, Bonito also strives to amplify the voices and stories of Asian women within its community.
Meet These Empowered Women
Featuring Korean American actress and singer Arden Cho in the Ling Belted Tailored Vest paired with the Yuna Tailored High Rise Pants, these pieces exude confidence. Meanwhile, Malaysian singer Yuna showcases another ensemble with the Rachel Ruched-ready Blazer and Ivy Satin Button Down Shirt. No doubt this epitomizes confidence and modesty. Chanel Miller also radiates effortless confidence in the Natalia Scoop Neck Fitted Top and Anh Pleated Straight Leg Pants. It’s an outfit that embodies resilience and strength.
Love, Bonito also celebrates Asian heritage and familial bonds through designs that effortlessly blend filial piety and mother-daughter connections. Influencer Gym Tan and her daughter Mya exemplify this in coordinating outfits that defy age stereotypes and radiate elegance.
The Staples
In addition to the Signatures line, customers can anticipate the launch of Staples in April. This offers essential wardrobe pieces at accessible price points! Additionally, the brand will introduce capsule collections inspired by Asian culture and traditions. These will offer modern interpretations of classic styles and dropping monthly at various price points.
Love, Bonito’s Signatures Collection, ranging from PHP1,459 to PHP4,190, will be available from March 11th onwards on its website and global stores. With shipping to 20 countries worldwide, the brand invites customers to follow @lovebonito and @lovebonitoph for updates and join the conversation using #readytolive.