A few weeks ago, I received an invite from Beauty Bar Philippines to attend the launch of a new skincare brand called 23.5N. Immediately, it got me wondering why the brand was called as such—and during the event at Single Origin in Rockwell, it was explained that 23.5N is actually the coordinates of the Tropic of Cancer, where direct sunlight hits both land and water, allowing their greens and agriculture to flourish.
Makes much more sense when you hear the back story, right?
Building off of Taiwan’s reputation as a beautiful island, where natural resources are abundant, 23.5N (available exclusively at Beauty Bar Philippines) brings a promising portfolio of farm-to-face products that help nurture our skin naturally.
Their approach to beauty is simple, and rooted in a back-to-basics philosophy that keep their formulations effective and gentle, with a range of products free of fragrance, artificial coloring, alcohol, and parabens. Ingredients are sourced and freshly extracted from Taiwan’s local plants grown without the aid of chemical fertilizers, and are well-preserved from harvest to extraction so that the plants’ active components are kept fresh from start to finish.
With Asian skin in mind, 23.5 is dedicated to nurturing all skin types in a variety of climates—including ours! They boast a specific line for every common skin care concern, such as having oily, dry, or sensitive skin.
You can choose from the Rice Series (to soothe), Red Pearl Barley (to whiten), Bamboo (to hydrate), and Oriental Beauty Tea (to balance), all of which come with a cleanser, toner, serum, cream, mask, and even a makeup remover. Whichever skin type you have, there’s bound to be a series that complements it!
Check out Beauty Bar branches to know more about 23.5N or follow them on Instagram at @BeautyBarPH.